Introducing the OnePress Branded Content Marketing Network

Every Business Has a Story to Tell. We’re Here to Tell It.

In a landscape flooded with content and cluttered with ads, the brands that win attention aren’t shouting louder — they’re telling better stories. And they’re doing it across multiple platforms.

That’s why we’re proud to announce the launch of the OnePress Branded Content Marketing Network, one of first-of-its-kind, statewide branded storytelling solution powered by more than 90 participating Nebraska newspapers, ranging from the largest dailies to community newspapers all across the state. 

From regional brands to national agencies, this program is designed to connect advertisers with engaged, local audiences — through platforms Nebraskans already know and trust.

“We’re excited to launch this innovative program, helping clients reach their goals," said Jerry Raehal, chief growth officer of OnePress, "as well as showcasing how Nebraska newspaper media continues to evolve to the benefit of the communities and businesses.” 

Branded Content: What It Is and Why It Works

Branded content is more than advertising — it's storytelling with purpose. Instead of pushing a product, branded content engages readers with human-centered stories that inform, inspire, or entertain. It's content that readers choose to engage with, building positive brand associations and long-term trust.

And it works. According to a 2022 IAB and Edelman study, 88% of consumers say branded content improves their perception of a brand when it's well-crafted and relevant. In fact, branded content drives 22x more engagement than display ads, and consumers are more likely to remember it long after the initial view.

But not all branded content has the same impact.

The OnePress Difference: Reach + Trust at Scale

What makes the OnePress Branded Content Network different from general branded content marketing?

Three things:

1. Unmatched statewide reach
2. Local credibility through community journalism
3. Multi-platform flexibility across print, web, and social

While branded content on its own is already effective, the OnePress model adds something powerful — the trust that readers place in local newspaper media.

This trust is quantifiable. According to the 2025 Coda Ventures Nebraska Market Study:

• 74% of Nebraska adults read local newspapers each month (print + digital)
• Nearly 80% of readers trust the news and information they get from their local newspaper
• Newspaper readers are 30% more likely to take action after seeing an ad or branded story compared to non-readers

By combining this trust with the flexibility of modern branded storytelling, OnePress gives advertisers something that’s hard to find elsewhere: deeply engaged attention at a local level — at scale.

Built for Modern Marketers: Customizable, Turnkey, and Impactful

Whether you're a statewide institution, a regional brand, or a national agency targeting Midwest markets, the OnePress Branded Content Network offers scalable, efficient solutions:

Three Tiered Levels:  Simplified pricing structures at Bronze (digital only),  Silver (digital + 3x10 print ad) and Gold (digital + 6x10 half-page print ad).

Flexible Placement Options: Choose individual newspapers or regional packages modeled after our statewide ad networks. Or mix and match tiers across markets for targeted storytelling.

Professional Content Creation: Work with seasoned journalists or submit your own content (must meet editorial standards). All campaigns include client review, editing rounds, and professionally designed creative assets

Multi-Platform Distribution: Branded stories appear on available newspaper websites, Facebook feeds, and with silver and gold packages, in print. Everything is labeled clearly and integrated seamlessly with news content. 

Why This Matters Now

As privacy shifts limit hyper-targeted digital advertising and consumers grow more wary of invasive ad tactics, trust is becoming the most valuable currency in media. And community newspapers still hold that trust — especially in Nebraska.

The OnePress Branded Content Marketing Network bridges modern brand storytelling with the credibility of community journalism, delivering results that feel human, not transactional.

It’s not just about selling something. It’s about saying something — and being heard.

Let’s Tell Your Story

Whether you're launching a campaign, educating the public, or simply looking to stand out in a crowded space, branded content with OnePress gives you the tools to do it authentically — and effectively.

Every business has a story to tell. We’re here to tell it.

Learn more and connect with us: https://onepressne.com/branded-content-marketing